AirAsia MOVE becomes first Asean-born OTA to win ‘Asia’s Best Travel Booking App’ for three consecutive years

Lim Ben-Jie, Chief People & Partnerships Officer at AirAsia MOVE (middle) accepted the award at the global ceremony held in Bahrain recently, attended by travel industry leaders and innovators from around the world.

MANAMA, Bahrain — AirAsia MOVE (MOVE) has once again been crowned Asia’s Best Travel Booking App at the World Travel Tech Awards 2025, marking the third consecutive year it has received this prestigious title and reinforcing its position as the region’s leading homegrown online travel agent (OTA).

MOVE’s continued recognition is supported by significant year-on-year growth across users, bookings, and partnerships in 2025. Its monthly active users (MAU) remain strong at 15 million, and bookings across major verticals also grew, with hotel bookings rising nearly 40 percent and SNAP (Flight + Hotel bundle) bookings climbing 30 percent. Bangkok, Kuala Lumpur, and Kota Kinabalu ranked as the top destinations among SNAP travellers.

MOVE also expanded its network of direct airline partners this year to include Sri Lankan Airlines, Royal Brunei, Ethiopian Airlines, and Vietjet Air (via GalaxyJoy), bringing its total number of direct airline partners to more than 70.

Nadia Omer, CEO of AirAsia MOVE, said, “Winning this award for the third consecutive year is a meaningful recognition of what we are building — a travel platform born in ASEAN, made for ASEAN, and now serving Asia and beyond. We have completely evolved from an airline app into a truly global, multi-airline, multi-product OTA, while remaining committed to our vision of being ASEAN’s favourite travel app by creating inclusive, fun, and affordable journeys. This year, we’ve also strengthened regional partnerships by working closely with tourism authorities in Thailand, Indonesia, Singapore, and Dubai to drive travel growth together.

“This award is also a testament to the hard work that every Allstar at MOVE has put in. With expanding airline options, deeper collaborations, and enhanced user experiences, we’ll continue helping travellers discover more, plan better, and travel more — for less.”

Powered by enhancements to its AI-driven AskBo chatbot, a refreshed interface, and new offerings such as MOVETIX — its global live-events ticketing platform — and Cancel for Any Reason, MOVE’s next phase will emphasise social discovery, enabling users to find trip inspiration through content and book it all seamlessly in one place. With access to over 700 airlines and more than a million hotels, MOVE remains committed to being a platform that keeps travellers curious, connected, and inspired. (Bernama)

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