SELANGOR — Tourism Malaysia, global online travel platform Trip.com and the Malaysian Association of Hotels (MAH) have joined forces to launch the Jom Cuti, Jom Jimat – Family Travel Sale 2026 campaign to boost domestic tourism through family-oriented holidays nationwide.
Running from Nov 1 to 30, 2026, the campaign is held in conjunction with the Visit Malaysia 2026–2027 (VM2026–2027) campaign and National Family Month 2026, offering incentives to encourage Malaysians from all walks of life to explore destinations and attractions across the country.
Tourism Malaysia director-general Mohd Amirul Rizal Abdul Rahim said family-oriented tourism was a key segment in driving the growth of Malaysia’s domestic tourism industry.
“Through this campaign, more incentives are being offered to encourage Malaysian families to explore and enjoy a comprehensive range of travel experiences, covering hotel accommodation, transportation and other services.
“This will further position Malaysia as a family-friendly destination, in line with the ‘Malaysia, Truly Beautiful’ aspiration of the Visit Malaysia 2026–2027 campaign,” he said.
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Trip.com Malaysia general manager Stephane Thong said family travel was one of the platform’s fastest-growing segments, shaping how travellers explored destinations and sought meaningful experiences.
“As a comprehensive global travel platform, Trip.com recognises the importance of making travel more accessible and affordable.
“Through this collaboration, we are proud to support Malaysia’s national tourism aspirations through the Jom Cuti, Jom Jimat – Family Travel Sale 2026 campaign,” she said.
MAH president Datin Christina Toh said the association welcomed the collaboration, which offered Malaysian families opportunities to enjoy hotel stays nationwide at more affordable rates in conjunction with National Family Month.
She said the initiative was expected not only to encourage domestic holidays but also to support the recovery and growth of MAH member hotels.
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Malaysia recorded encouraging domestic tourism performance in the first half of 2026, with 151.6 million domestic visitors, an increase of 5.6 per cent from 143.5 million visitors in the corresponding period last year.
The collaboration between Tourism Malaysia, Trip.com and MAH reflects the government’s continued commitment, together with industry partners, to stimulate local economic growth through domestic tourism.
It also provides an opportunity to showcase Malaysia’s diverse tourism offerings, including its natural attractions, rich heritage and culture, unique gastronomy and world-class hospitality throughout VM2026–2027.
The campaign offers various incentives, including hotel discounts and accommodation booking coupons for participating hotels nationwide. The booking discounts are valid for stays booked until June 2027.
Further information is available through the Trip.com Malaysia website and mobile application.
