PETALING JAYA — Responsible artificial intelligence (AI) adoption requires businesses to establish clear standards on data usage, accountability and the wider societal impact of digital growth, particularly as technology reshapes business operations and services.
CelcomDigi Berhad (CelcomDigi) highlighted these priorities at its Responsible Business Day 2026, which brought together experts from academia, law, cybersecurity, sustainability and industry to explore how businesses can translate responsible AI principles into practical standards and practices.
Themed “Responsibility in the Age of AI”, the forum also marked the second anniversary of CelcomDigi’s five-year environmental, social and governance (ESG) strategy aimed at building an inclusive, sustainable and trusted digital society.
The company also outlined progress in customer protection, supplier standards, AI governance, network efficiency and energy management.
Reach More Customers.
Promote your business with Labuan Times.
Advertise Now →
CelcomDigi Head of Sustainability Philip Ling said responsible technology adoption must go beyond creating new opportunities to ensuring that customers’ data remained protected and organisations were accountable for their decisions.
“The way we adopt technology and enable new frontier services for customers matters as much as the opportunities it creates. People need confidence that their data is protected, that organisations remain accountable for decisions, and that businesses are managing the wider impact of digital growth on society.
“We recognise the responsibility that comes with our scale. That means raising standards within our own business and working with others to address the challenges we share,” he said.
He said Responsible Business Day provided a platform for different stakeholders to exchange perspectives, challenge existing approaches and strengthen the implementation of responsible business practices.
The forum featured speakers from HELP University, Christopher & Lee Ong, the Asian Strategy & Leadership Institute, CrowdStrike, Catalyze Transition and Mondelēz Malaysia, as well as CelcomDigi leaders.
Discussions covered human oversight of AI, responsible data use, cyber resilience and the energy demands associated with digital growth.
CelcomDigi said its progress was reflected in four key ESG priorities.
Reach More Customers.
Promote your business with Labuan Times.
Advertise Now →
Under Inclusive and Safe Digital Access, the company flags approximately 260 million suspected scam calls and blocks 22 million SMS messages monthly.
These measures are complemented by public education initiatives, including Online Safety IRL 2.0, which recorded 22.3 million views and a cumulative reach of 18.3 million.
For Sustainable Value Chain, CelcomDigi is on track to fulfil its annual commitments of 25,000 training hours and 800 supplier inspections to strengthen safety standards and responsible practices across its supplier network.
Under Governance and Performance Culture, the company has introduced a Responsible AI Governance Framework to establish standards for AI adoption, transparency and accountability, including in areas where regulatory requirements are still evolving.
Business continuity exercises, crisis simulations and disaster recovery testing are also conducted to strengthen operational resilience.
Meanwhile, under Environmental Impact and Action, CelcomDigi reduced emissions from its operations and purchased electricity by 3.95 per cent between 2024 and 2025.
More than 15,000 network sites are equipped with energy-saving features, while emissions per terabyte of data used declined by 30 per cent between 2023 and 2025.
CelcomDigi said it would continue strengthening responsible business practices through progress across its ESG priorities and collaboration with stakeholders to support a more inclusive, safe and resilient digital society.
