KUALA LUMPUR — Tourism Malaysia has partnered with Sepang International Circuit (SIC) to promote the Visit Malaysia 2026–2027 (VM2026–2027) campaign to international audiences through the PETRONAS Grand Prix of Malaysia 2026.
The three-day MotoGP™ Malaysia event, held at Sepang International Circuit from Oct 30 to Nov 1, attracted more than 196,000 spectators and reached millions of motorsport fans worldwide through live broadcasts.
Tourism Malaysia said the collaboration provided an opportunity to increase Malaysia’s international visibility while showcasing its cultural diversity, heritage and tourism products to global audiences.
Tourism Malaysia Director-General Mohd Amirul Rizal Abdul Rahim said motorsport events such as the Malaysian Grand Prix offered a valuable platform to introduce Malaysia to international visitors and encourage them to explore the country beyond the racing circuit.
“Through this collaboration with Sepang International Circuit, we are putting the Visit Malaysia 2026–2027 campaign at the forefront of international visitors’ attention, while inviting them to discover our culture, heritage and gastronomy long after the chequered flag has fallen,” he said.
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SIC chief executive officer Azhan Shafriman Hanif said the circuit looked forward to developing the collaboration into a long-term partnership, potentially making it a regular feature of its racing calendar.
He also expressed appreciation to Tourism Malaysia, participating ministries, motorsport fans, the SIC team and all parties involved in ensuring the event’s success.
As part of the initiative, Tourism Malaysia hosted guests under its Mega Familiarisation (Mega Fam) programme, giving them first-hand exposure to the MotoGP weekend alongside Malaysia’s travel experiences, cultural heritage and gastronomic offerings.
The collaboration is also expected to generate wider economic benefits by encouraging international visitor arrivals and spending across the accommodation, transportation, food and beverage, retail and other related sectors.
Malaysia recorded 32.3 million international visitors from January to September 2026, an increase of 2.4 per cent from 31.5 million during the corresponding period last year.
Tourism Malaysia said the partnership reflected cooperation between government agencies, industry players and strategic partners in strengthening the country’s tourism, arts and culture sectors, while supporting the objectives of the VM2026–2027 campaign.
