KOTA KINABALU — Commerce Access Sdn. Bhd. (CASB), in collaboration with Sabah Net Sdn. Bhd., convened Sabah CX Day 2026 at the Sabah International Convention Centre on April 15, 2026, bringing together industry stakeholders to strengthen dialogue on customer experience and service delivery as organisations respond to rising expectations in an evolving business environment.
Sabah CX Day 2026 featured keynote sessions, case studies, panel discussions and networking engagements focused on CX strategy, governance, automation and AI-powered engagement. CASB contributed through a case study presentation titled Delivering Better Outcomes Through a Unified CX Model, while its Operations Director, Mohd Shazilie Md Zain, joined the panel discussion on the future of CX.
The event drew participations from government agencies, GLCs and corporate organisations to encourage cross-sector practical dialogue, knowledge-sharing and networking opportunities on more structured and responsive CX strategies. Recognised at the CC-APAC Awards 2025 and backed by experience supporting customer contact operations across Malaysia, CASB’s involvement in the event proves its continued contribution to advancing customer experience and strengthening service delivery practices.
Afidah Kamaruddin, Chief Executive Officer of Commerce Access Sdn. Bhd., said customer experience is becoming an increasingly important business capability as organisations adapt to rising expectations and more complex service environments.
Chin Kah Yi, Chief Executive Officer of Sabah Net Sdn. Bhd., a leading digital infrastructure provider in Sabah, said the collaboration reflects a shared commitment to bringing more relevant industry conversations and capability-building opportunities to Sabah.
As organisations continue to face rising expectations for faster, more seamless and more trusted service experiences, platforms such as Sabah CX Day 2026 play an important role in strengthening industry capability and encouraging more responsive service delivery models. For CASB, the event reflects its commitment to supporting organisations through practical CX solutions, contact centre services and customer experience training and consultancy. —Bernama
