KUALA LUMPUR — Malaysia External Trade Development Corporation (MATRADE) has announced a strategic collaboration with CBI, the centre for the promotion of sustainable production and trade between emerging markets and Netherlands as well as Europe, to integrate CBI’s European Market Intelligence (MI) resources into MADANI Digital Trade Platform (MDTP) under a digital partnership programme.
CBI is part of Netherlands Enterprise Agency and is commissioned by Ministry of Foreign Affairs of Netherlands, it supports small and medium companies by giving training, market information and advice to improve product quality and meet European standards. Its goal is to promote sustainable trade that benefits both low and middle-income countries and European markets.
As quoted by Abu Bakar Yusof, Chief Executive Officer of MATRADE, “This initiative aims to empower Malaysian Small and Medium Enterprises (SMEs) and exporters with critical market insights to support their expansion into European markets as well as access to reliable and high-quality market information that pertinent to SMEs seeking international growth. By giving access to European market intelligence, we will reinforce Malaysian SMEs’ capabilities to export value-added and niche products to Europe.”
Edouard van der Haas, Intelligence of CBI, said: “We are pleased to collaborate with MATRADE as this initiative also aligned with CBI’s mission to partner with small and medium enterprises (SMEs) and their ecosystems to strengthen among others, their social and environmental sustainability. The collaboration seeks to promote sustainable trade, generate quality employment opportunities, and foster the empowerment of women and youth”.
The initiative provides access to a robust library of resources, including approximately 250 market studies, 30 news updates, and 25 webinars produced annually by CBI. These materials focus on key sectors such as agriculture, consumer products and services.
Addressing this gap, CBI’s Market Intelligence service provides comprehensive, up-to-date data and analysis on European market trends, requirements and opportunities. Through this partnership, MDTP will serve as a key business support hub, delivering these insights directly to Malaysian businesses.
The collaboration leverages CBI’s Market Information iframe technology, enabling a simplified version of CBI platform to be embedded directly within MDTP. This integration allows users to access extensive market research conveniently, without leaving the platform.
Through this enhanced access, SMEs can gain valuable insights into:
- High-potential European markets for specific products and services;
- Effective market entry strategies and distribution channels;
- Regulatory requirements and compliance standards; and
- Methods to identify and connect with potential buyers in Europe.
For more information about CBI’s Market Intelligence services and partnership initiatives, please visit https://madanitrade.com/madani-digital-trade-and-cbi-partnership/. —MATRADE
